Personas, are nowadays, everywhere. But how do you go about creating one? What is a Persona? Persona is a set of descriptive information to help guide decision-makers in building products for your intended user based on user needs, motivations, and pain points. It is a document created after synthesizing qualitative user research, typically conductive via user interviews or ethnographic studies (e.g., user observations, video recordings, diary analysis, etc.).
Using user interviews to create "personas"
Using user interviews to create "personas"
Using user interviews to create "personas"
Personas, are nowadays, everywhere. But how do you go about creating one? What is a Persona? Persona is a set of descriptive information to help guide decision-makers in building products for your intended user based on user needs, motivations, and pain points. It is a document created after synthesizing qualitative user research, typically conductive via user interviews or ethnographic studies (e.g., user observations, video recordings, diary analysis, etc.).